A cultural and tourism consumption promotion ceremony was held in Huaqiangbei Subdistrict on April 25.

A cultural and tourism consumption promotion ceremony was held in Huaqiangbei Subdistrict on April 25.

The event lasted one month and was aimed to promote commerce, tourism and culture in the subdistrict.

A one-day tourist roadmap was unveiled at the ceremony to provide tourists with various leisure and entertainment experiences, such as fashion, automotive culture, technology, animation and intangible cultural heritage.

The event was also aimed to boost the appeal of the Huaqiangbei business area and help its transformation and upgrading of the northern part of the Huaqiang business area.