IFA Berlin attendees pause to check out DJI’s latest innovations on display in Berlin, Germany, on Sept. 5. Photos by Xinhua

Showcasing their latest tech innovations, nearly 200 smart-manufacturing exhibitors from Shenzhen stole the spotlight at IFA Berlin 2025, Europe’s largest consumer electronics fair, which concluded yesterday in Berlin.

Shenzhen firms displayed innovations that merge multiple technologies, from AI glasses and smart cars to digital health and whole-home smart-living solutions.

Drone giant DJI brought a broad portfolio of consumer and agricultural drones along with several notable consumer products, including the DJI Mic 3 mini wireless microphone, the Osmo 360 (the company’s first panoramic camera), and the Power 2000 portable power station. DJI’s interactive zones allowed visitors to test devices and hear firsthand from professional users, enhancing the brand’s on-site engagement.

Visitors try out DJI’s FPV drone at IFA Berlin on Sept. 6. 

Skyworth Group’s German brand METZ unveiled a full lineup of premium displays, headlined by the world’s first 110-inch Mini-LED wallpaper art TV, alongside professional gaming displays, karaoke entertainment TVs, and Europe-exclusive Roku models.

In the smart-home hall, Skyworth showcased washer-dryer combos, refrigerators, dishwashers, air conditioners, dehumidifiers, and personal-care devices such as electric shavers and high-speed hair dryers — illustrating the company’s move from home entertainment into smart-living solutions.

“What we brought to Germany is the world’s largest Mini-LED wallpaper TV. Its ultra-slim panel, separate main unit, and soundbar have attracted huge crowds,” said Skyworth spokesperson Tao Shuanghua.

A RayNeo AR glasses on display at TCL’s booth during IFA Berlin. 

A total of 690 Chinese companies participated in IFA 2025, the strongest showing since the pandemic, accounting for more than one-third of all exhibitors.

From established global leaders to fast-rising start-ups, their presence underscored how Chinese innovation is increasingly shaping the global consumer-technology landscape.

Leif Lindner, CEO of IFA Berlin, described Chinese participation as “more visible and impactful than ever.” He highlighted not just the scale, but the diversity of contributions — next-generation displays, smart-home solutions, AI-powered appliances, and sustainable energy technologies.

“Chinese companies consistently demonstrate rapid development cycles, fast iteration, and the capacity to bring innovation to mass markets quickly,” Lindner said. “They are highly customer-centric, quick to read evolving consumer needs, and to integrate those insights into product design.”

Visitors take photos at the entrance to IFA Berlin on Sept. 5. 

Lindner added that many Chinese firms now integrate hardware, software, and services into connected ecosystems that deliver tangible user value. They are also increasingly competing with established players from Asia and North America, setting benchmarks in design, sustainability, and premium innovation.

The breadth of China’s presence at IFA 2025 highlights its ability to combine scale with high-end innovation. As Chinese companies continue to invest in design, sustainability, and AI-driven ecosystems, their influence on the future of consumer technology is likely to grow, Lindner said.