Visitors explore the Vietnam booth at the APEC Pavilion at Hall 10 of the Shenzhen World Exhibition and Convention Center in Bao’an District on Thursday, the opening day of the 22nd China (Shenzhen) International Cultural Industries Fair (ICIF). Liu Xudong

The 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) kicked off at the Shenzhen World Exhibition and Convention Center in Bao’an District on Thursday with a historic addition: the fair’s first-ever APEC Pavilion. A major highlight of the fair, the pavilion at Hall 10 offers an immersive journey through the diverse cultures of the Asia-Pacific. From Vietnam’s aromatic coffee culture and traditional handicrafts to South Korea’s vibrant animation IPs, the pavilion showcases the creative pulse of APEC economies. Visitors can explore Thailand’s trendy pop-culture blind boxes or delve into the educational world of the “National Geographic” magazine.